nu newsroom Get In Touch
✕
Website Design
SEO
Social Media Management
Photography & Videography

South Coast Home Care

Compassionate care, powered by digital.

Home / Portfolio / South Coast Home Care

Website design, SEO, social media management and videography for a local home care provider connecting families with trusted care across the south coast.

The Story

The Story

South Coast Home Care provides high-quality, compassionate care for individuals across West Sussex, supporting clients in their own homes from Chichester and Bognor through to Littlehampton, Worthing, and surrounding areas. Their mission is simple yet powerful: quality care, quality life.

Asking for help at home can feel overwhelming. South Coast Home Care exists to make that process reassuring, dignified, and deeply human, ensuring clients receive not just practical support, but genuine care that protects their independence and quality of life.

Their brand tone is warm, empathetic, and community-driven, underpinned by professionalism and trust. That balance became central to everything we built together.
Get In Touch
care company marketing in chichester

The Challenge

The Challenge

When South Coast Home Care first came to nu media group, their initial goal was straightforward: generate more enquiries through PPC.

However, after a full digital analysis, it became clear that paid traffic alone would not deliver the results they deserved. The existing website was not structured to convert users effectively, brand messaging lacked clarity, and there was a missed opportunity to tell the powerful stories behind the care they provide.

At the same time, the business was growing quickly. They needed their online presence to reflect their scale, credibility, and values, while supporting long-term lead generation, brand awareness, and trust building in a highly sensitive sector.

Drive more traffic to the website and increase enquiries and qualified leads

Elevate brand perception and professionalism

Become a well-known, established care provider across West Sussex

Communicate care services clearly while maintaining warmth and empathy

Our Approach

Our Approach

Rather than treating PPC as a standalone fix, we built a full ecosystem around South Coast Home Care, one that supported growth, storytelling, and measurable performance.

We took the time to truly understand the business, their care packages, their audience, and the emotional weight behind choosing home care. From there, we created a strategy that balanced performance marketing with brand-led storytelling.

Website Rebuild & Ongoing Management

We designed and developed a completely new website that prioritised clear service pathways for multiple care packages, strong calls to action without pressure, reassuring human-led copy, and a structure built to support PPC, SEO, and future growth. The site now works with their marketing, not against it.

Learn More

SEO & Local Visibility

We implemented a robust SEO strategy focused on over 150 highly targeted local geo pages, service-led optimisation across key care offerings, and long-term organic growth across all service areas. This positioned South Coast Home Care as a dominant local presence, helping families find support exactly when they need it most.

Learn More

PPC & Paid Advertising

With a stronger website foundation in place, PPC performance improved dramatically. Campaigns consistently deliver low cost per click, strong enquiry intent, and reliable, scalable lead generation. Paid ads are now a high-performing channel rather than a risky spend.

Learn More

Social Media Support

South Coast Home Care initially managed social media internally. We stepped in to elevate the content, refine messaging, and create a more professional, consistent presence. The focus shifted to community connection, behind-the-scenes care stories, team highlights, and brand trust and awareness.

Learn More

Videography & Storytelling

One of the most meaningful parts of this partnership has been video production. We create long-form, story-led videos that reflect South Coast Home Care's values at their core. These seasonal campaigns focus on real emotion, genuine connection, and the incredible impact of care delivered with compassion.

Learn More

The Results

The Results

The transformation has been both measurable and meaningful. Social media reach grew by 500%, while PPC campaigns consistently delivered strong performance with low cost per click. Over 150 SEO geo pages now rank exceptionally well across all service areas, driving increased website traffic and significantly improved enquiry quality. Beyond the numbers, South Coast Home Care has become widely recognised not only for the services they provide, but for how they provide them.

In 2025, this recognition culminated in remarkable achievements at the Chichester & Bognor Business Awards, where they won Overall Business of the Year and Large Business of the Year, while being Highly Commended for Employer of the Year. They were also awarded the Dynamic Award for Best Customer Service 2025. Seeing a client we’ve supported for over three years achieve this level of recognition is a genuine double win, and a moment we’re incredibly proud to be part of.

Get In Touch

We're proudly rated 5 stars by
50+ happy clients on Google

Discover how businesses like yours achieved outstanding growth with our expert digital marketing solutions.

Let's Talk Results
01243 958745
Home
About Us
Projects
FAQs
Contact

nu media group 2026  | Privacy Policy | Ltd 14205546